Serving size

3/4 of a cup of Cheerios cereal is considered to be a single serving of grains by the United States Department of Agriculture

A serving size or portion size is the amount of a food or drink that is generally served.

A distinction is made between a portion size as determined by an external agent, such as a food manufacturer, chef, or restaurant, and a 'self selected portion size' in which an individual has control over the portion in a meal or snack.[1] Self-selected portion size is determined by several factors such as the palatability of a food and the extent to which it is expected to reduce hunger and to generate fullness.

  1. ^ Brunstrom, J. M. (2014). "Mind over platter: pre-meal planning and the control of meal size in humans". International Journal of Obesity. 38 (Suppl 1): S9–12. doi:10.1038/ijo.2014.83. PMC 4105578. PMID 25033963.