Sesinho is a popular Brazilian comic character and a mascot of SESI. He is characterized as a seven-year-old boy who is shrewd, smart, adventurous, and part of a gang named Sesinho's Gang. The character was created in 1947, became popular through the 1960s, and recently became known again with the relaunch of the character in 2001. With the success of his magazine, the character was adapted for cartoons and multimedia in the following years.