Sexify (song)

"Sexify"
An image of a brunette woman looking over her shoulder. She wears an earring with a charm in the shape of an "L" and a denim top covering her neck and parts of her upper back. The words "leah labelle" and "SEXIFY" are written beside her.
Single by Leah LaBelle
from the album Pharrell Williams and Jermaine Dupri Present Leah LaBelle
ReleasedMay 1, 2012
Recorded2012; Miami
GenreR&B
Length3:28
Label
Songwriter(s)Pharrell Williams
Producer(s)Pharrell Williams
Leah LaBelle singles chronology
"Sexify"
(2012)
"What Do We Got To Lose?"
(2012)

"Sexify" is a song recorded by American singer Leah LaBelle, which was released on May 1, 2012, as part of the sampler album Pharrell Williams and Jermaine Dupri Present Leah LaBelle (2012). Written and produced by Pharrell Williams, it was the first song that LaBelle recorded with Williams as part of a joint record deal with Epic Records, So So Def Recordings, and I Am Other. It is an R&B song that features throwback elements to 1990s music. In its lyrics inspired by headlines from the women's fashion magazine Cosmopolitan, LaBelle instructs a woman on how to draw and keep the attention of a man.

"Sexify" received mostly positive reviews from music critics who praised LaBelle's sound and Williams' production. It did receive some criticism, with one critic questioning whether the throwback nature of the single would negatively affect its commercial potential. The song peaked at number 23 and number 89 on the Adult R&B Songs and the Hot R&B/Hip-Hop Songs Billboard charts respectively. It had a large increase in digital downloads after its inclusion in an episode of R&B Divas: Atlanta.

The song's accompanying music video was directed by Sarah Chatfield and shows LaBelle holding a pizza party with her friends, after giving them advice on how to "sexify" themselves. It features cameos from Williams, So So Def Recording's founder Jermaine Dupri, and American singer JoJo. LaBelle performed the song live during promotional appearances at New York City media outlets.