Seychelles Tourism Board

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The Seychelles Tourism Board (STB), a public/private sector body headed by CEO Mrs. Sherin Francis, with Mrs. Kathleen Mason as Chairperson, oversees most aspects of Seychelles' tourism industry whose Minister is Mr. Didier Dogley. The Seychelles Tourism Board is responsible for the promotion and marketing of the Seychelles islands as the preferred tourist destination.

The Seychelles Tourism Board is a statutory body that came into existence on 1 April 2005 when the Seychelles Tourism Board Act, 2005, came into force. The Act brought together all regulatory and monitoring functions of the Department of Tourism within the Ministry of Tourism and Transport, and all promotional and marketing activities of the Seychelles Tourism Marketing Authority. The Policy Planning and International Co-operation Division was retained under a newly formed Department of Tourism and Transport which fell under the vice-president's office. The Seychelles Tourism Marketing Authority ceased to exist as legal entity.

However, in 2007 all policy planning and international cooperation functions for tourism in the Department of Tourism and Transport in the vice-president's office and the Seychelles Hospitality and Tourism Training College were transferred to STB. The SHTTC was then renamed the Seychelles Tourism Academy. This restructuring brought together all government agencies involved in tourism-related matters under one roof. The new structure meant the STB could serve and promote the industry more effectively and efficiently. It also brought better co-ordination and responsiveness with the trade partners to meeting the challenges of the tourism industry. In 2010 the portfolio for tourism was transferred from the vice-president's to the president's office. In 2012, a new Ministry of Tourism and Culture was created, however, the functions and roles of Seychelles Tourism Board remained unchanged.