 | |
| Product type | Bread crumbs |
|---|---|
| Owner | Kraft Heinz |
| Produced by | Kraft Foods |
| Country | U.S. |
| Introduced | 1965 |
| Previous owners | General Foods |
| Website | kraftheinz.com/shakenbake |
Shake 'n Bake is a seasoned bread crumb coating originally marketed to mimic the flavor and texture of Southern fried chicken. Introduced in 1965 by General Foods, it is currently made under the Kraft Heinz brand.