Type of business | Joint venture |
---|---|
Type of site | Video on demand |
Available in | English, French |
Founded | August 2014 |
Dissolved | November 30, 2016 |
Headquarters | , Canada |
Area served | Canada |
Owner | Rogers Communications Shaw Communications |
Key people | David Asch (President/General Manager) Marni Shulman (Vice President, Head of Content and Programming) Ann Tebo (Senior Director, Head of Customer Experience and Insights) Rita Ferarri (Senior Director, Head Of Marketing and Communications) Dennis Kuzmar (Senior Director, Head of Technology) Keltie Neville (Senior Manager, Head of People and Culture) Mark Jarvie (Director, Head of Finance) Augusto Rosa (Director, Head of Video and Network Infrastructure) |
Registration | Required |
Launched | November 4, 2014 |
Current status | Inactive as of November 30, 2016 |
Shomi (pronounced "show me") was a Canadian subscription video on demand service jointly owned by Rogers Communications and Shaw Communications, in operation from 2014 to 2016 (prior to Rogers' acquisition of Shaw in 2023). The service was viewed as a Canadian-based competitor to Netflix, with a library of 1,200 films and 11,000 hours' worth of television programs available on launch.[1] Shomi content could be accessed as an over-the-top service through the service's website and apps, or through the video-on-demand libraries of participating television providers. The service emphasized manually curated categories of content, in contrast to the algorithmic approach used by competing services.
As of its beta launch on November 4, 2014, the service was not available as a standalone product and could only be purchased by internet and television subscribers of Rogers and Shaw. After August 20, 2015, that restriction was removed, and the service was available standalone. It competed directly with other subscription-based over-the-top streaming services, such as Bell Media's Crave.
On September 26, 2016, Shomi announced the service would shut down on November 30, 2016.