Shop LC

Shop LC
Logo of Liquidation Channel
CountryUnited States
Broadcast areaUnited States and Canada
HeadquartersCedar Park, Texas
Programming
Language(s)English
Picture format1080i (HDTV)
480i (SDTV)
Ownership
OwnerVaibhav Global
Sister channelsThe Jewellery Channel (United Kingdom)
History
Launched2007 (2007)
Former namesThe Jewelry Channel (2007-09)
Liquidation Channel (2009-16)
Links
Websitewww.shoplc.com
Availability
Terrestrial
Available over the air in select marketsCheck local listings
Streaming media
Digital media receiverRoku channel
Live streamWatch live

Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable television network based in Austin, Texas, which mainly specializes in selling jewelry.[1][2][3] The network is a subsidiary of the Indian-based Vaibhav Global Limited.[4][5]

The network's reach is approximately 77 million households in the United States.[4] The network sells inventory in a reverse auction format. It additionally airs late nights on the American broadcast networks Retro TV, LATV, and TeleXitos through a time brokerage agreement,[6] along with varied digital subchannel coverage nationwide.[7] The channel primarily sells jewelry, beauty, fashion, home decor and lifestyle products.[8]

  1. ^ Adams, Susan. "Where The Jobs Will (And Won't) Be In 2014". Forbes. Retrieved 2016-02-02.
  2. ^ "Liquidation Channel is broadcast to millions". archive.rrleader.com. Retrieved 2016-02-03.
  3. ^ "Liquidation Channel". Roku Guide. 17 June 2011. Retrieved 2016-02-03.
  4. ^ a b Patherya, Mudar (21 June 2015). "Vaibhav Global: India's successful e-tail model". Business Standard India. Retrieved 2016-02-03.
  5. ^ "Vaibhav Global ready to shine: Nirmal Bang". www.moneycontrol.com. Retrieved 2016-02-03.
  6. ^ "LATV Schedule" (PDF). 2019-04-02.
  7. ^ "Stations for Network - Liquidation Channel". Rabbit Ears.info. Retrieved September 18, 2016.
  8. ^ Dinges, Gary (March 12, 2016). "Liquidation Channel bringing local jewelry to world audience". My Statesman. Cox Media Group. Retrieved September 18, 2016.