Signage

The "Welcome to Fabulous Las Vegas" sign, just to the south of the Las Vegas Strip
Driver location sign used in England to assist drivers when contacting emergency services

Signage is the design or use of signs and symbols to communicate a message.[1][2] Signage also means signs collectively or being considered as a group.[3] The term signage is documented to have been popularized in 1975 to 1980.[2]

Signs are any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of wayfinding information in places such as streets or on the inside and outside buildings. Signs vary in form and size based on location and intent, from more expansive banners, billboards, and murals, to smaller street signs, street name signs, sandwich boards and lawn signs. Newer signs may also use digital or electronic displays.

The main purpose of signs is to communicate, to convey information designed to assist the receiver with decision-making based on the information provided. Alternatively, promotional signage may be designed to persuade receivers of the merits of a given product or service. Signage is distinct from labeling, which conveys information about a particular product or service.

  1. ^ The American Heritage Dictionary of the English Language (Fourth ed.). Houghton Mifflin Company. 2000.
  2. ^ a b Random House Kernerman Webster's College Dictionary. K Dictionaries Ltd, Random House, Inc. 2010.
  3. ^ Collins English Dictionary – Complete and Unabridged. HarperCollins Publishers. 2003.