Simulate (company)

SIMULATE
FormerlyNUGGS LABS, INC [1]
Company typePrivately held company
IndustryFood technology
Founded2018
FoundersBen Pasternak
Sam Terris
Headquarters
New York City, United States
Websitesimulate.com
NUGGS with ketchup

SIMULATE (formerly known as NUGGS) is a food technology company headquartered in SoHo, Manhattan which manufactures plant-based alternatives to meat products.[2][3] The company was founded in 2018 by Ben Pasternak and Sam Terris.[4][5][6]

The company's main product is NUGGS, a plant-based chicken nugget alternative.[7] SIMULATE also makes a plant-based chicken patty product called DISCS.[8][9]

  1. ^ "Simulate Inc - Company Profile and News".
  2. ^ Berenstein, Nadia. "Can This 19-Year-Old Tech Whiz Make Nuggets — And An Animal-Free Lifestyle — Go Viral With NUGGS?". Forbes. Retrieved 2021-06-06.
  3. ^ Phan, Trung T. (2020-08-23). "Ben Pasternak: "SIMULATE is a nutrition company with a software framework"". The Hustle. Retrieved 2021-06-08.
  4. ^ Sanchez, Kait (2021-03-04). "I tried the Nuggs, and they tasted like memes". The Verge. Retrieved 2021-06-06.
  5. ^ Peters, Adele (2019-07-09). "The newest plant-based meat brand comes from a 19-year-old founder". Fast Company. Retrieved 2021-06-05.
  6. ^ "SIMULATE Founder Ben Pasternak Aims to Optimize Human Nutrition". COOL HUNTING®. 2020-10-12. Retrieved 2021-06-06.
  7. ^ Beer, Jeff (2021-03-26). "How the Tesla of chicken hit a ludicrous growth mode thanks to ghost kitchens". Fast Company. Retrieved 2021-06-06.
  8. ^ Edwards, Tanya (2021-02-16). "We tried Nuggs, the plant-based chicken that's all over Instagram". CNN Underscored. Retrieved 2021-06-06.
  9. ^ "The Vegan "Tesla of Chicken Nuggets" Just Launched at 800 Walmart Stores". VegNews.com. Retrieved 2021-06-08.