Sina Sports

Sina Sports
Company typePrivate
IndustrySports digital media
Headquarters
Beijing
,
China
Area served
China
ProductsSina Sports website, mobile site, mobile app
Number of employees
200
Websitesports.sina.com.cn

Sina Sports is a Chinese digital sports media platform that provides live sporting events, highlights, news, discussion forums and other related sports content, primarily targeted at Chinese communities around the world. It is a subsidiary of Chinese internet company Sina.com and was established in 1998 as China's first online sports platform.

The platform operates an online website, mobile website, and mobile app, all of which are only available in the Chinese language. The mobile is available for iOS[1] and Android[2] devices. The platform also operates multiple verified SINA Weibo accounts including @新浪体育(@SINASports), @新浪体育视频(@SINASportsVideo), and others, collectively garnering over 20 million Weibo followers.[3][4][5][6]

  1. ^ "‎新浪体育-篮球足球新闻直播". iTunes. 30 June 2022.
  2. ^ "新浪体育 – Aplicaciones de Android en Google Play". play.google.com. Archived from the original on 2014-08-01.
  3. ^ "SINA Sports Weibo". SINA Weibo. Sina.com.
  4. ^ "SINA Sports Video". SINA Weibo.
  5. ^ "SINA NBA". SINA Weibo.
  6. ^ "SINA Competition". SINA Weibo.