Skimlinks

Skimlinks
IndustryMarketing, Advertising
FoundedLondon, UK (2007 (2007))
FoundersAlicia Navarro, Joe Stepniewski
FateAcquired by Taboola on September 1, 2021
Headquarters
London
ProductsSkimLinks, Skimlinks Editor Tool, Audiences by Skimlinks
ServicesIn-text Advertising and Marketing, Audiences data platform
Number of employees
85
Websitehttps://skimlinks.com/

Skimlinks is a content monetisation platform for online publishers (including editorial sites, forums, bloggers, social networks, and app developers). It specializes in automatically generating affiliate product links from content creators' commerce content, from which the content creators earn money.

The company was founded in London (2007) by Australian co-founders Alicia Navarro and Joe Stepniewski. It has over 62 employees and has raised $24 million in funding as of August 2013.[1][2] It has offices in London and New York City.[3] On October 17, 2013, Skimlinks was announced as a member of Tech City UK's Future Fifty Programme, a government program that supports fast-growing companies with to potentially float in the London Stock Exchange.[4][5] In 2014, Skimlinks drove $625 million in sales for over 20,000 vendors.[6][2]

  1. ^ Pitts, Beth (1 August 2013). "Alicia Navarro, Founder, Skimlinks: Trust Your Gut Over Your Data!". The Next Women. Archived from the original on 1 September 2014. Retrieved 23 October 2013.
  2. ^ a b Rogers, Stewart (4 February 2015). "Skimlinks raise $16 million to bring 'comtent' to the masses". VentureBeat. Archived from the original on 15 July 2015. Retrieved 10 July 2015.
  3. ^ Butcher, Mike (22 April 2013). "Skimlinks Raises Growth Funding Led by Greycroft Partners, Opens Japanese Site". TechCrunch. Archived from the original on 25 October 2013. Retrieved 23 October 2013.
  4. ^ Ranger, Steve (17 October 2013). "Are these 25 companies the next wave of tech superstars?". ZDNet. Archived from the original on 20 October 2013. Retrieved 23 October 2013.
  5. ^ Shead, Sam (17 October 2013). "Tech City UK chooses first high-growth start-ups for Future Fifty programme". Tech World. Archived from the original on 19 October 2013. Retrieved 23 October 2013.
  6. ^ Ha, Anthony (4 February 2015). "Affiliate Linking Service Skimlinks Raises $16M More". TechCrunch. Archived from the original on 12 July 2015. Retrieved 10 July 2015.