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| Type | Beer |
|---|---|
| Manufacturer | Carlsberg Unibra (Africa) Ambev (Brazil) |
| Country of origin | Scotland |
| Introduced | 1959 |
| Alcohol by volume | 2.8–5% |
| Website | www |
Skol is a lager that was brewed originally by Ind Coope,[1] at Alloa, Scotland, as Graham's Golden Lager. In 1958, the name was changed to Graham's Skol to give a Scandinavian impression (the plant had actually been imported from Sweden). The name was later revised to just Skol.
Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden), and Unibra (Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a worldwide beer brand, Skol, which could be licensed, manufactured and marketed around the world. In the late 1960s, it was heavily advertised on Dutch pirate Radio Veronica as Skol International, with an advertising jingle sung by Patricia Paay, later a very successful Dutch pop singer and TV presenter. Since then participation in the company has changed significantly.[2]
- ^ Hornsey, Ian Spencer (2003). A History of Beer and Brewing. Royal Society of Chemistry. ISBN 9780854046300.
- ^ "Unilever Limited and Allied Breweries Limited" (PDF). Monopolies Commission. 9 June 1969. Archived from the original (PDF) on 7 May 2009. Retrieved 20 April 2008.