Slasher Sale

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Slasher Sale is a promotional event used by car dealerships to sell pre-owned vehicles, by drastically reducing pricing for a limited time.

The Slasher Sale is an automotive promotional event popular with dealerships in the United States, Mexico and Canada. "Slasher Sales" or "Slash-It" Sales were started circa 1989 and since have gained the reputation as being the most profitable automotive "themed event" for new and used car dealerships. There are a number of promotional companies that claim to be the originator of the Slasher Sale, but the Eleventh Circuit Federal Court (case number: Civil #04-00561 HG-KSC^[1]) has upheld Caliber Promotions' claim that the term, "Slasher Sale" or "Slash-It" Sale is trademarked.^[2]