| Small Business Saturday | |
|---|---|
 | |
| Observed by | United States |
| Celebrations | Shopping |
| Date | Saturday after U.S. Thanksgiving |
| 2023 date | November 25 |
| 2024 date | November 30 |
| 2025 date | November 29 |
| 2026 date | November 28 |
| Frequency | annual |
| Related to | Thanksgiving, Black Friday, Buy Nothing Day, Super Saturday (Panic Saturday), Cyber Monday, Green Monday, Giving Tuesday, and Economics of Christmas |
Small Business Saturday is a marketing initiative created and promoted by American Express to encourage holiday shopping on the Saturday after Thanksgiving in the United States, during one of the busiest shopping periods of the year. This Saturday is always the last one in November, so it falls between November 24 and November 30.