Small Business Saturday

Small Business Saturday
Observed byUnited States
CelebrationsShopping
DateSaturday after U.S. Thanksgiving
2023 dateNovember 25  (2023-11-25)
2024 dateNovember 30  (2024-11-30)
2025 dateNovember 29  (2025-11-29)
2026 dateNovember 28  (2026-11-28)
Frequencyannual
Related toThanksgiving, Black Friday, Buy Nothing Day, Super Saturday (Panic Saturday), Cyber Monday, Green Monday, Giving Tuesday, and Economics of Christmas

Small Business Saturday is a marketing initiative created and promoted by American Express to encourage holiday shopping on the Saturday after Thanksgiving in the United States, during one of the busiest shopping periods of the year. This Saturday is always the last one in November, so it falls between November 24 and November 30.