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A smart mob is a group whose coordination and communication abilities have been empowered by digital communication technologies.[1] Smart mobs are particularly known for their ability to mobilize quickly.[1]
The concept was introduced by Howard Rheingold in his 2002 book Smart Mobs: The Next Social Revolution.[2] Rheingold defined the smart mob as follows: "Smart mobs consist of people who are able to act in concert even if they don’t know each other... because they carry devices that possess both communication and computing capabilities".[3] In December of that year, the "smart mob" concept was highlighted in the New York Times "Year in Ideas".[4]