Snack culture (Korean: 스낵컬쳐) is the South Korean trend of consuming entertainment or other media in brief periods, typically of 15 minutes or less. It is a practice which emerged due to the popularization of smartphones and the desire of content-providers to reach an increasingly busy and mobile population. The Korean Times wrote in 2014 that "'snack culture' is becoming representative of the Korean cultural scene."[1] It has been called "a hot topic" in the media-content industry in 2014.[2] Due to its significance, several scholars paid attention to snack culture, and in particular in tandem with webtoons. Snack culture—the habit of consuming information and cultural resources like webtoons quickly rather than engaging at a deeper level—is becoming representative of the Korean cultural scene in the 21st century as discussed in Dal Yong Jin's book on Transmedia Storytelling.[3]
