| Sneak King | |
|---|---|
 North American box art | |
| Developer(s) | Blitz Games |
| Publisher(s) | King Games[1] |
| Director(s) | John Jarvis |
| Designer(s) | Edward Linley Mark Digger James Hargreaves Anya Massey |
| Programmer(s) | Matthew Bailey Tom Gaulton David Goodchild Ash Hogg Simon Morris Mark Parry Eddie Symons |
| Artist(s) | Jolyon Webb Chris Hamilton Bryn Williams |
| Composer(s) | Matt Black Todd Baker |
| Engine | BlitzTech |
| Platform(s) | Xbox, Xbox 360[2] |
| Release |
|
| Genre(s) | Stealth-action, advergame |
| Mode(s) | Single-player |
Sneak King is a stealth video game by Burger King for the Xbox and Xbox 360 video game consoles,[3] released in 2006. Burger King sold the game with the purchase of value meals. Players take control of Burger King's mascot The King, in a stealth food-delivery themed game that spans four levels based on Burger King's commercial advertisements. Sneak King is one of three titles released by Burger King under the name King Games and developed by Blitz Games as part of five week promotional campaign between November 19 and December 24, 2006. Blitz Games was chosen to develop the games, originally for the online Xbox Live Arcade, but this was later changed to a single disc that would run the game on both the Xbox and Xbox 360 consoles.
Development of the project was closely tied to the other two games, and Sneak King's development was directly led by Burger King. The game started as a tile-based puzzle video game, but became a Spy vs Spy-style caper until Burger King made design choices that removed conventional hazards and competition elements in favor of a stealth game with no human opponents. Sneak King received mixed reviews, but the project was a financial success and resulted in millions of units being sold. Critics noted its unusual design elements. Collectively, the games ranked amongst the top 10 best selling games of 2006. Burger King's Russell Klein would attribute the three-game project as being the driving force behind the company's 40% quarterly sales increase.
- ^ Sneak King Manual. Burger King. 2006.
- ^ Brudvig, Erik (October 2, 2006). "Burger King and Xbox Team Up". IGN. Ziff Davis. Archived from the original on January 14, 2009. Retrieved December 9, 2008.
- ^ Hyman, Paul (February 7, 2007). "Burger King has it their way with advergame sales". Hollywood Reporter. Archived from the original on September 7, 2014. Retrieved September 7, 2014.