| Company type | Limited |
|---|---|
| Snell Advanced Media | |
| Industry | Digital Media Production |
| Predecessor | Quantel Ltd |
| Founded | 1973 (as Snell & Wilcox) 2009 (merger) |
| Founder | Roderick Snell |
| Defunct | 2018 |
| Successor | Grass Valley |
| Headquarters | , |
Key people | Tim Thorsteinson |
| Products | Digital production equipment |
Number of employees | 550[1] |
| Website | s-a-m |
Snell Limited, branded as Snell Advanced Media or SAM, was a British company that designed and developed solutions for the media production market including applications for central operations, live production, post production, playout and media management.[2] They were headquartered in Newbury, UK.
SAM delivers agile technology across Live Production, Production, Editing & Finishing, Playout & Delivery, Infrastructure & Image Processing, all running under enterprise-wide Management & Workflow automation.
Snell Limited, owned by bankers LDC, was created from the merger of Snell & Wilcox and Pro-Bel in 2009. In March 2014 Snell was acquired by another company owned by LDC, Quantel Ltd.[3] After LDC's replacement of Snell CEO Simon Derry with Quantel CEO Ray Cross, the process of merging the companies began. LDC had previously in 2006 appointed Cross to replace Quantel CEO Richard Taylor. However within a year LDC then replaced Cross with new CEO Tim Thorsteinson. The company was rebranded as Snell Advanced Media in September 2015. After the rebrand, SAM continued to carry the Quantel name on its Quantel Rio, formerly Pablo Rio, line of post-production solutions.[4]