Snickers

This article is about the chocolate candy bar. For other uses, see Snickers (disambiguation).
"Marathon bar" redirects here. For the Mars rival to Curly Wurly in the US, see Curly Wurly.

Snickers
Logo used from 2000 to 2005 and used as a secondary logo on current year
Product typeConfectionery
OwnerMars Inc.
CountryUnited States
Introduced1930;[1] 94 years ago
MarketsWorldwide
TaglineHungry? Why wait?
Websitewww.snickers.com
Snickers
Nutritional value per 47 g
Energy220 kcal (920 kJ)
29
Sugars24
Dietary fiber1.0
10.0
Saturated4.00
Trans0.2
4.0
Vitamins and minerals
MineralsQuantity
%DV†
Calcium
3%
40 mg
Sodium
5%
110 mg
Other constituentsQuantity
Water105 mg
Cholesterol5 mg
†Percentages estimated using US recommendations for adults,[2] except for potassium, which is estimated based on expert recommendation from the National Academies.[3]
Source: https://ndb.nal.usda.gov/ndb/foods/show/45248489

Snickers (stylized in all caps) is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate.[4] The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million,[5][6][7] and it is widely considered the bestselling candy bar in the world.[8][9]

Snickers was introduced by Mars in 1930 and named after the Mars family's favorite horse. Initially marketed as "Marathon" in the UK and Ireland, its name was changed to Snickers in 1990[10] to align with the global brand, differentiating it from an unrelated US product also named Marathon. Snickers has expanded its product line to include variations such as mini, dark chocolate, white chocolate, ice cream bars, and several nut, flavor, and protein-enhanced versions. Ingredients have evolved from its original formulation to adapt to changing consumer preferences and nutritional guidelines. Despite fluctuations in bar size and controversies around health and advertising, Snickers remains a prominent snack worldwide, sponsoring significant sporting events and introducing notable marketing campaigns.

  1. ^ Cite error: The named reference about was invoked but never defined (see the help page).
  2. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on March 27, 2024. Retrieved March 28, 2024.
  3. ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on May 9, 2024. Retrieved June 21, 2024.
  4. ^ "Snickers Candy Bar". Zeer.com. Archived from the original on February 26, 2010. Retrieved January 15, 2010.
  5. ^ Schultz, E.J. (September 20, 2012). "Snickers Surging to Top of Global Candy Race". Ad Age. Retrieved November 1, 2022.
  6. ^ Bhasin, Hitesh (December 4, 2017). "SWOT Analysis of Snickers". Marketing91. Retrieved November 21, 2023.
  7. ^ "Top 10 Largest Candy Brands in the United States". Zippia. April 24, 2023. Retrieved November 21, 2023.
  8. ^ Mychelle, Blake. "Best Selling Candy Bars Around the World". LoveToKnow. Retrieved November 21, 2023.
  9. ^ Hanson, Dana (April 6, 2023). "The 10 Best Selling Candy Bars of All-Time". Money Inc. Retrieved November 21, 2023.
  10. ^ "The Marathon candy bar". The Christian Science Monitor. March 18, 1999. Archived from the original on July 6, 2006. Retrieved July 19, 2018.