| Company type | Public |
|---|---|
| NYSE: SNC | |
| Industry | Marketing |
| Founded | 1988 |
| Founders | Daniel Snyder Michelle Snyder |
| Defunct | 2000 |
| Fate | Merged (Euro RSCG, Campus, and Diversified Agencies) |
| Owner | Havas |
| Divisions | Arnold Communications Brann Worldwide |
Snyder Communications Inc. (SNC) was an American advertising corporation founded in 1988 by Daniel Snyder and his sister Michelle Snyder. Their activities were mainly outsourced marketing services, such as direct marketing, database marketing, proprietary product sampling, sponsored information display in prime locations, call centers, and field sales.
There was an initial public offering for SNC in September 1996 with a sale of 7.8 million shares at $17 a share. The IPO raised more than $130 million. Daniel Snyder became the youngest ever CEO of a New York Stock Exchange listed company at the age of 32.[1]
Snyder Communications was acquired on April 4, 2000 by Havas, then Havas Advertising, in an all-share transaction worth in excess of US$2 billion.[2]