Social advertising (social relationships)

Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications.[1][2][3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications. For example, the advertising platforms provided by Google,[4] Twitter, and Facebook involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers.[5]

  1. ^ Tucker, C. (2012). "Social advertising eLibrary".
  2. ^ "Social Advertising Best Practices" (PDF). Interactive Advertising Bureau. 2009.[1]
  3. ^ Bakshy, E.; Eckles, D.; Yan, R.; Rosenn, I. (2012). "Social influence in social advertising: Evidence from field experiments". Proceedings of the ACM Conference on Electronic Commerce. ACM. arXiv:1206.4327. Bibcode:2012arXiv1206.4327B. doi:10.1145/2229012.2229027. S2CID 8200262.
  4. ^ Miller, C. C.; Goel, V. (October 12, 2013). "Google to Sell Users' Endorsements". New York Times.
  5. ^ Furlow, N. E. (2011). Find us on Facebook: How Cause Marketing has Embraced Social Media. Journal of Marketing Development and Competitiveness, 5 (6), 61-64.