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A social experiment is a method of psychological or sociological research that observes people's reactions to certain situations or events. The experiment depends on a particular social approach where the main source of information is the participants' point of view and knowledge. To carry out a social experiment, specialists usually split participants into two groups — active participants (people who take action in particular events) and respondents (people who react to the action). Throughout the experiment, specialists monitor participants to identify the effects and differences resulting from the experiment. A conclusion is then created based on the results. Intentional communities are generally considered social experiments.[1]
Social psychology offers insight into how individuals act in groups and how behavior is affected by social burdens and pressures.[2] In most social experiments, the subjects are unaware that they are partaking in an experiment as to prevent bias; however, this may bring ethical issues (see ethics section). Several "actors" or "plants" are used to study social behaviors. Companies have also used social experiments to collect consumer data and their opinions about a product or a particular topic.[3]
- ^ Pitzer, D. E. (1989). "Developmental communalism: An alternative approach to communal studies". Utopian Thought and Communal Experience: 68–76.
- ^ Leuba, James H.; McDougall, William (April 1909). "An Introduction to Social Psychology". The American Journal of Psychology. 20 (2): 285. doi:10.2307/1413301. JSTOR 1413301.
- ^ "10 marketing experiments to improve your reach on social media". Learn. 26 February 2019. Retrieved 19 July 2019.