Social localisation

Social localisation (or localization)[nb 1] (from Latin locus (place) and the English term locale, "a place where something happens or is set")[1] is, like language localization the second phase of a larger process of product and service translation and cultural adaptation (for specific countries, regions or groups) to account for differences in distinct markets and societies, a process known as internationalization and localization.


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  1. ^ "locale". The New Oxford American Dictionary (2nd ed.). Oxford University Press. 2005.