Over the years, television broadcast rights have distinguished what Olympic-related content can be accessed by fans online. By doing so, mobile-friendly social platforms began to integrate into the Olympics. Athletes and fans use these platforms to share live updates, special moments, and behind-the-scenes specials.[1]
The rise of social video and social broadcasting technology has provided a huge opportunity for Olympic athletes, teams, and sponsors to bring coverage to fans like never before. Olympic-related content has infiltrated all forms of social media, including Snapchat, Instagram, Twitter, and Facebook. It is expected to expand in the coming years.[1]
- ^ a b "How Social Media Changed the Olympics, and What It Means for #Rio2016". Later Blog. 2016-08-11. Retrieved 2020-04-14.