Social presence theory

Social presence theory explores how the "sense of being with another" is influenced by digital interfaces in human-computer interactions.[1] Developed from the foundations of interpersonal communication and symbolic interactionism, social presence theory was first formally introduced by John Short, Ederyn Williams, and Bruce Christie in The Social Psychology of Telecommunications.[2] Research on social presence theory has recently developed to examine the efficacy of telecommunications media, including SNS communications.[3] The theory notes that computer-based communication is lower in social presence than face-to-face communication, but different computer-based communications can affect the levels of social presence between communicators and receivers.[4]

  1. ^ Biocca, Frank; Harms, Chad; Burgoon, Judee K. (October 2003). "Toward a More Robust Theory and Measure of Social Presence: Review and Suggested Criteria". Presence: Teleoperators and Virtual Environments. 12 (5): 456–480. doi:10.1162/105474603322761270. ISSN 1054-7460. S2CID 34210666.
  2. ^ Cui, Guoqiang; Lockee, Barbara; Meng, Cuiqing (2012-03-11). "Building modern online social presence: A review of social presence theory and its instructional design implications for future trends". Education and Information Technologies. 18 (4): 661–685. doi:10.1007/s10639-012-9192-1. ISSN 1360-2357. S2CID 254412061.
  3. ^ Cui, Guoqiang; Lockee, Barbara; Meng, Cuiqing (2012-03-11). "Building modern online social presence: A review of social presence theory and its instructional design implications for future trends". Education and Information Technologies. 18 (4): 661–685. doi:10.1007/s10639-012-9192-1. ISSN 1360-2357. S2CID 254412061.
  4. ^ Chang, Chun-Ming; Hsu, Meng-Hsiang (2016-02-15). "Understanding the determinants of users' subjective well-being in social networking sites: an integration of social capital theory and social presence theory". Behaviour & Information Technology. 35 (9): 720–729. doi:10.1080/0144929x.2016.1141321. ISSN 0144-929X. S2CID 30944569.