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The sociology of emotions applies sociological theorems and techniques to the study of human emotions. As sociology emerged primarily as a reaction to the negative effects of modernity, many normative theories deal in some sense with emotion without forming a part of any specific subdiscipline: Karl Marx described capitalism as detrimental to personal 'species-being', Georg Simmel wrote of the deindividualizing tendencies of 'the metropolis', and Max Weber's work dealt with the rationalizing effect of modernity in general.