Somethin' Else (content agency)

Somethin' Else
Founded1991; 33 years ago (1991)
Headquarters
London[1]
,
United Kingdom
ProductsContent and strategy across TV, radio, online video, social media, games
ParentSony Music Entertainment
Websitewww.somethinelse.com

Somethin' Else is a London and New York content agency, specialising in content strategy and production across video, television, audio and social media.[1][2] It was founded in 1991 by Jez Nelson, Chris Philips and Sonita Alleyne, with Steve Ackerman and Paul Bennun later becoming key directors, and was acquired outright by Sony Music Entertainment in 2021, after a number of joint venture projects between the two,[3][4][5] with the audio department of the company becoming part of Sony Music's Global Podcast Division. Steve Ackerman and Jez Nelson were invited to head up this division.

  1. ^ a b "Contact Somethin' Else". Somethin' Else. Retrieved 7 June 2014.
  2. ^ "About". Somethin' Else. Retrieved 7 June 2014.
  3. ^ Paine, Andre (4 February 2020). "Somethin' Else and Sony Music launch podcast partnership". Music Week.
  4. ^ "Sony acquires Somethin' Else to expand global podcast division". Radio Today. 16 June 2021.
  5. ^ "Somethin' Else appoints Head of Branded Podcasts for the UK". Radio Today. 10 January 2022.