Sonic Movement

Sonic Movement
Mission statementThe age of the electric car deserves its own sound
Commercial?Yes
Type of projectCompany division
OwnerSemcon
FounderJames Brooks, Fernando Ocaña
Established10 September 2013 (2013-09-10)
FundingSemcon
StatusActive
Websitesonic-movement.com

Sonic Movement is a research project operated by the Swedish company Semcon.[1] Premiered in September 2013,[2] Sonic Movement proposes an "adaptive" system of warning sounds and noises for electric cars,[2] which is in opposition to industry trend of replicating combustion engine noises for electric car sound effects.[3]

Founders James Brooks and Fernando Ocaña are on the design team, as well as artists Holly Herndon and Matt Dryhurst.[4] The project aims to meet a proposal for a US mandate which would require silent electric and hybrid vehicles to emit warning sounds,[2] as well as legislation passed by the European parliament in April 2014, which states that all new electric cars sold in the EU must emit noise by 2019.[5] However, Ocaña notes that while legislators are "looking at this from a technical point of view, [Sonic Movement is] looking at it from a user experience point of view."[6]

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