Sonshine Media Network International

Swara Sug Media Corporation
Sonshine Media Network International
Company typePrivate
IndustryMass media
Founded1987; 37 years ago (1987)
Headquarters
Key people
  • Marlon Rosete (President and CEO)
Brands
Services
OwnerKingdom of Jesus Christ (53.46%)
Phoebus Capital Holdings Inc. (46.2%)
Jesus Christ Workers Members Cooperative (19%)
Marlon Rosete (13%)
ParentKingdom of Jesus Christ
Channel information (SMNI)
TypeBroadcasting network (Terrestrial television network; 2005–2023
Pay TV television channel; since 2003)
Broadcast areaPhilippines
Worldwide (satellite and online)
Programming
Language(s)English
Filipino
Picture format16:9 480i (SDTV)
Ownership
OwnerSwara Sug Media Corporation
Sister channelsSMNI News Channel
History
Launched2000; 24 years ago (2000)
FounderApollo Quiboloy
Former names
  • ACQ Broadcasting Network (1987–1992)
  • ACQ Worldwide Broadcast Ministries Q-Channel (1992–2003)
  • Net39 (1999–2000)
  • ETV-39 (1998–2001)
  • ACQ Kingdom Broadcasting Network (2003–2010)
Websitewww.smni.com

Sonshine Media Network International (SMNI), also known by its legal name Swara Sug Media Corporation (SSMC),[1] is a Filipino broadcast media arm of the Kingdom of Jesus Christ (KJC) led by the Filipino televangelist Apollo Quiboloy.[2] Based in Davao City and Makati, it operates a network of radio and television broadcasting stations.

It currently owns and operates a sister channel (SMNI News Channel), the broadcasting network is available over terrestrial broadcast in the Philippines, and on cable, satellite, and online streaming worldwide.[3] The network now owns and operates two television networks, where the main flagship station, based in Davao City, maintains an uninterrupted 24-hour service through regular repetition of a dozen self-produced Kingdom Programs in English, Filipino, and dozens of foreign languages along with news, public affairs, public service, infotainment, sports and entertainment programs. On the other hand, the network's sister channel SMNI News Channel, based in Makati, primarily provides rolling news coverage and public affairs programs, which broadcasts exclusively in Digital TV format in Metro Manila, Metro Davao, Benguet and Cagayan de Oro. It also maintains a network of radio stations under the "Sonshine Radio" brand of the Swara Sug Media Corporation. SMNI also has print publications such as Guide Magazine, Pinas Newspaper and Sikat Newspaper.[4]

The broadcasting network was licensed in late 2003 by the Philippine government to operate seven analog free-to-air television channels in key cities across the country. It also has two digital terrestrial channels in Metro Manila and Metro Davao.[5]

SMNI has been the object of various criticisms, particularly centering on right-wing populist bias and handling its own coverage through forms of disinformation.

  1. ^ "R.A. No. 8122: An Act Granting the Swara Sug Media Corp. Of the Philippines a Franchise to Construct, Install, Operate and Maintain for Commercial Purposes Radio and Television Broadcasting Stations in the Philippines and for Other Purposes". July 16, 1995.
  2. ^ "About Sonshine Media Network International". smni.com. Retrieved May 15, 2021.
  3. ^ "About Sonshine Media Network International". smni.com. Retrieved May 15, 2021.
  4. ^ Legaspi, Amita (9 March 2010). "Noynoy, Villar skip Quiboloy forum; pastor 'disappointed'". GMA News Online. Retrieved 29 March 2024.
  5. ^ "About Sonshine Media Network International". smni.com. Retrieved May 15, 2021.