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Sonshine Media Network International | |
Company type | Private |
Industry | Mass media |
Founded | 1987 |
Headquarters |
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Key people |
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Brands |
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Services | |
Owner | Kingdom of Jesus Christ (53.46%) Phoebus Capital Holdings Inc. (46.2%) Jesus Christ Workers Members Cooperative (19%) Marlon Rosete (13%) |
Parent | Kingdom of Jesus Christ |
Channel information (SMNI) | |
Type | Broadcasting network (Terrestrial television network; 2005–2023 Pay TV television channel; since 2003) |
Broadcast area | Philippines Worldwide (satellite and online) |
Programming | |
Language(s) | English Filipino |
Picture format | 16:9 480i (SDTV) |
Ownership | |
Owner | Swara Sug Media Corporation |
Sister channels | SMNI News Channel |
History | |
Launched | 2000 |
Founder | Apollo Quiboloy |
Former names |
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Website | www |
Sonshine Media Network International (SMNI), also known by its legal name Swara Sug Media Corporation (SSMC),[1] is a Filipino broadcast media arm of the Kingdom of Jesus Christ (KJC) led by the Filipino televangelist Apollo Quiboloy.[2] Based in Davao City and Makati, it operates a network of radio and television broadcasting stations.
It currently owns and operates a sister channel (SMNI News Channel), the broadcasting network is available over terrestrial broadcast in the Philippines, and on cable, satellite, and online streaming worldwide.[3] The network now owns and operates two television networks, where the main flagship station, based in Davao City, maintains an uninterrupted 24-hour service through regular repetition of a dozen self-produced Kingdom Programs in English, Filipino, and dozens of foreign languages along with news, public affairs, public service, infotainment, sports and entertainment programs. On the other hand, the network's sister channel SMNI News Channel, based in Makati, primarily provides rolling news coverage and public affairs programs, which broadcasts exclusively in Digital TV format in Metro Manila, Metro Davao, Benguet and Cagayan de Oro. It also maintains a network of radio stations under the "Sonshine Radio" brand of the Swara Sug Media Corporation. SMNI also has print publications such as Guide Magazine, Pinas Newspaper and Sikat Newspaper.[4]
The broadcasting network was licensed in late 2003 by the Philippine government to operate seven analog free-to-air television channels in key cities across the country. It also has two digital terrestrial channels in Metro Manila and Metro Davao.[5]
SMNI has been the object of various criticisms, particularly centering on right-wing populist bias and handling its own coverage through forms of disinformation.