Sony Honda Mobility

Sony Honda Mobility Inc.
Native name
ソニー・ホンダモビリティ株式会社
Sonī Hondamobiriti Kabushikigaisha
Company typeJoint venture
IndustryAutomotive
FoundedSeptember 2022; 2 years ago (2022-09)[1]
HeadquartersTokyo Midtown East, 9-7-2, Akasaka,
Minato, Tokyo
,
Japan
Area served
Worldwide
Key people
  • Yasuhide Mizuno (Representative Director, Chairman and CEO)
  • Izumi Kawanishi (Representative Director, President and COO)
ProductsAutomobiles
BrandsAfeela
Owners
Websitewww.shm-afeela.com

Sony Honda Mobility Inc. (Japanese: ソニー・ホンダモビリティ株式会社, Hepburn: Sonī Hondamobiriti Kabushikigaisha) is a Japanese joint venture automotive company established by Sony Group Corporation and Honda Motor Company in 2022 to produce battery electric vehicles.[2] The company will market its vehicles under the Afeela (Japanese: アフィーラ, Hepburn: Afīra) brand.[3][4][5]

The company plans to take pre-orders in the first half of 2025 and deliver the first cars to customers in North America in spring 2026. Production of the vehicle will take place at one of Honda's plants in the U.S.[6]

  1. ^ "Sony Honda Mobility". Sony Honda Mobility Inc. Retrieved 2023-01-05.
  2. ^ Sugiura, Eri; Lewis, Leo (2022-11-20). "Sony-Honda venture plans to tap entertainment prowess for its electric cars". Financial Times. Retrieved 2023-01-05.
  3. ^ Valdes-Dapena, Peter (2023-01-05). "Sony and Honda reveal their car brand, Afeela". CNN. Retrieved 2023-01-05.
  4. ^ Blanco, Sebastian (2023-01-05). "Afeela Is a New EV from Sony and Honda Coming to the U.S. in 2026". Car and Driver. Retrieved 2023-01-05.
  5. ^ Hawkins, Andrew J. (2023-01-05). "Sony and Honda just announced their new electric car brand, Afeela". The Verge. Retrieved 2023-01-05.
  6. ^ "Sony unveils prototype EV, Afeela, to be made with Honda". news.yahoo.com. Retrieved 2023-01-05.