Company type | Private |
---|---|
Industry | |
Predecessor | Danomic Investments Ltd. |
Founded | 1914Sydney, Australia | in
Founder | Alexander MacRae |
Fate | Acquired |
Headquarters | , England |
Area served | Worldwide |
Key people |
|
Products | |
Parent | Pentland Group |
Website | www |
Footnotes / references [1] |
Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England.
Founded in Sydney, Australia in 1914 by Alexander MacRae, a Scottish emigrant, the company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wristwatches.[2] The Speedo brand was previously manufactured for and marketed in North America as Speedo USA by PVH, under an exclusive perpetual licence,[3] which had acquired prior licensee Warnaco Group in 2013. In January 2020, the Pentland Group purchased back the rights from PVH for $170 million in cash, subject to regulatory approval.[4]
In accordance with its Australian roots, Speedo uses a boomerang as its symbol.[5] Due to its success in the swimwear industry, the word Speedo has become a generic trademark for racing bathing suits.