Speedo

Speedo International Limited
Company typePrivate
Industry
PredecessorDanomic Investments Ltd.
Founded1914; 110 years ago (1914) in Sydney, Australia
FounderAlexander MacRae
FateAcquired
Headquarters,
England
Area served
Worldwide
Key people
  • Chirag Patel (CEO)
Products
ParentPentland Group
Websitewww.speedo.com
Footnotes / references
[1]

Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England.

Founded in Sydney, Australia in 1914 by Alexander MacRae, a Scottish emigrant, the company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wristwatches.[2] The Speedo brand was previously manufactured for and marketed in North America as Speedo USA by PVH, under an exclusive perpetual licence,[3] which had acquired prior licensee Warnaco Group in 2013. In January 2020, the Pentland Group purchased back the rights from PVH for $170 million in cash, subject to regulatory approval.[4]

In accordance with its Australian roots, Speedo uses a boomerang as its symbol.[5] Due to its success in the swimwear industry, the word Speedo has become a generic trademark for racing bathing suits.

  1. ^ "Speedo International Limited: Private Company Information". BusinessWeek. Bloomberg L.P. Archived from the original on 22 April 2008. Retrieved 15 January 2011.
  2. ^ "Speedo". Speedo.com. Warnaco Group.
  3. ^ Warnaco (2010). "2009 Annual Report on Form 10-K" (pdf). Warnaco 2009 Annual Report: 1–3.
  4. ^ "Speedo International Parent Company buys Speedo North America for $170 Million". Swimswam. 9 January 2020. Retrieved 10 January 2020.
  5. ^ Naughton, Keith (20 June 2008). "Speedo: Making a Splash". Newsweek. Retrieved 29 December 2018.