Sportradar

Sportradar AG
FormerlyMarket Monitor AS
Company typePublic
NasdaqSRAD
Industry
Founded2001; 23 years ago (2001), in Trondheim, Norway
Founders
  • Petter Fornæss
  • Tore Steinkjer
  • Carsten Koerl
Headquarters,
Switzerland
Number of locations
29 offices in 20 countries (2024)
Key people
  • Carsten Koerl (group CEO)
  • Craig Felenstein (CFO)
BrandsBetradar
Services
  • Advertising digital services
  • Audio visual distribution
  • Sports results and statistics
  • Managed trading services
  • OTT streaming
  • Odds monitoring and suggestions
  • Integrity services
Number of employees
3,900 (2024)
Subsidiaries
  • MOCAP Analytics
  • Optima Group
  • Sportradar US
  • Laola1
Websitesportradar.com

Sportradar AG is a multinational corporation with headquarters in St. Gallen, Switzerland, that collects and analyzes sports data for bookmakers, national and international sports federations, and media companies. As of 2024, the company has 29 offices in 20 countries around the world, including New York City, Las Vegas, London, Trondheim, Munich, Warsaw, Wroclaw, Vienna, Ljubljana, Sydney, Montevideo, and Singapore.

Through its subsidiary Sportradar US, Sportradar is the official data provider for NBA, MLB, NASCAR, ITF, NHL, FIFA, and UEFA. At the end of 2015, Sportradar renewed the partnership with the International Tennis Federation as their official data collection service partner.[1] In 2016, Sportradar entered into a partnership with the NBA.[2]

In January 2021, the company announced that former Fiserv CEO Jeff Yabuki as Sportradar's new chairman.[3] In March 2021, Bloomberg News reported that Sportradar was in talks to go public via a SPAC, Horizon Acquisition Corp II.[4]

  1. ^ "Tennis Gamblers' Demand for Live Betting Nets ITF Data Deal". Washington Post Business Page. Archived from the original on 2015-12-27.
  2. ^ Cite error: The named reference forbes-nba was invoked but never defined (see the help page).
  3. ^ Novy-Williams, Eben (7 January 2021). "Sportradar Finds New Chairman in FOrmer Fiserv CEO". www.sportico.com. Retrieved 7 January 2021.
  4. ^ Tan, Gillian (3 March 2021). "CPP-backed Sports Gambling Firm in Deal Talks with Boehly SPAC". Bloomberg News.