The square milk jug is a variant of the one-gallon (3.785-liter) plastic milk container sold in the United States.[1] The design was introduced in the summer of 2008[1] and is marketed as environmentally friendly because of the shape's advantages for shipping and storage (better cube efficiency).
Square milk jugs are stackable and 9% more can be shipped in the same space.[1] They also eliminate the need for milk crates, which are required for traditional bell-shaped jugs.[2]