| Agency | HHCL + partners |
|---|---|
| Client | Britvic |
| Language | English |
| Running time | 90 seconds |
| Product |
|
| Release date(s) | 1 October 1996 (television) |
| Directed by | Colin Gregg |
| Music by | Felix ("Don't You Want Me") |
| Starring |
|
| Production company | Eclipse |
| Produced by | Anthony Taylor[1] |
| Country | &sq=&lang=&file=File:Flag_of_the_United_Kingdom.svg){kind=small} United Kingdom |
| Budget | £400,000 (campaign) |
St George is a multi-award-winning television commercial for the British soft drink, Blackcurrant Tango.[2][3][4] The commercial was created by Chas Bayfield and Jim Bolton at the UK advertising agency, HHCL + Partners and was directed by Colin Gregg at the production company Eclipse for the client David Atter at Britvic.
The advertisement was Tango's biggest advertisement to date, and with most of its budget being spent on production as opposed to airtime, the advert only appeared on national television ten times, mostly in advert breaks during the Channel 4 series TFI Friday. This unusual scheduling idea was deemed groundbreaking. The advert won several major advertising awards in 1997, notably a Cannes Gold Lion and a Silver Pencil from D&AD in London. It has been voted one of the 100 best commercials of all time[5] and was popular for its latent jingoism and the fact that it appears to have been filmed in one continuous shot.
The advert also saw the re-release of "Don't You Want Me" by Felix, which features in the advert, as a CD and cassette release, which also featured the Tango Blackcurrant logo. It reached number 17 in the UK Singles Chart.
- ^ Staff (22 December 2001). "Tributes paid after top advertising producer Anthony Taylor dies". Campaign Live. Retrieved 2 July 2023.
- ^ "Blackcurrant Tango 'St. George'". FrameStore-CFC.
- ^ McCann, Paul (18 November 1997). "Purple passion puts Tango on top of the advertising world". The Independent. London. Archived from the original on 2022-05-24. Retrieved 10 June 2016.
- ^ Macdonald, Marianne (4 March 1997). "Tango advert is flavour of the year". The Independent. London. Retrieved 10 June 2016.
- ^ Kanner, Bernice (1999). 100 Best TV Commercials: And Why They Worked. Times Books.