The St Martin's Lane Academy, a precursor of the Royal Academy, was organised in 1735 by William Hogarth, from the circle of artists and designers who gathered at Slaughter's Coffee House at the upper end of St Martin's Lane, London. The artistic set that introduced the Rococo style to England was centred on "Old Slaughter's" and the drawing-classes at the St. Martin's Lane Academy were inextricably linked in the dissemination of new artistic ideas in England in the reigns of George II and George III.