StarSat

On Digital Media
StarSat
TopTV (previously)
Company typePublic
IndustrySatellite television
Founded1 May 2010; 14 years ago (2010-05-01)
HeadquartersBlock C, Riverview Office Park, Halfway Gardens x, 100 Bekker Road,
Midrand, Gauteng
,
South Africa
ProductsDirect broadcast satellite, Pay-TV
ParentStarTimes
Websitewww.starsat.co.za

StarSat (formerly TopTV until 31 October 2013[1]) is a South African direct broadcast satellite television service that began broadcasting on 1 May 2010.[2] StarSat is operated by On Digital Media,[3] who were granted a pay-TV license by ICASA in September 2007.[4] On Digital Media is currently 20% owned by Luxembourgish satellite operator SES and 20% owned by Chinese company StarTimes.[5] StarSat's service is aimed at the LSM 6-9 demographic, targeting middle class viewers.

  1. ^ "Goodbye TopTV, Hello StarSat" (Press release). TVSA. October 31, 2013. Retrieved January 2, 2014.
  2. ^ "TopTV Launch - Rise Up South Africa!" (Press release). On Digital Media. 29 April 2010. Retrieved January 2, 2014.
  3. ^ "On Digital Media website". Retrieved 15 May 2010.
  4. ^ de Lanerolle, Indra (2011). "Convergence and regulation in South Africa: in search of a new public interest paradigm". info. 13 (3): 47–63.
  5. ^ "More delays in store for TopTV as shareholders head to court". City Press. 22 October 2013. Retrieved January 2, 2014.