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Star Trek: The Experience was an attraction that opened in January 1998 at the Las Vegas Hilton, now called the Westgate Las Vegas, in Las Vegas, Nevada, United States. It is based on the Star Trek entertainment franchise. The pavilion underwent a major renovation in 2004 to add the Borg Invasion 4-D attraction, which featured a fictional cybernetic race, the Borg. The attraction was operated by entertainment management company Cedar Fair after its June 2006 purchase of Paramount Parks from the CBS Corporation.[1] It closed in September 2008 and was scheduled to reopen in the Neonopolis Mall on May 8, 2009, in time for the premiere of the film Star Trek. The opening was then pushed back to 2010, and in 2011 the project was officially terminated due to a lack of financing as well as Cedar Fair announcing that they had lost licensing.[2]