Starter (clothing line)

Starter, Inc.
Company typeSubsidiary
IndustryTextile
Founded1971; 53 years ago (1971)
FounderDavid Beckerman
Headquarters
New Haven, Connecticut
,
United States
Area served
North America, Europe, Asia[1]
ProductsCasual wear and accessories
ParentIconix Brand Group
Websitestarter.com

Starter, Inc. is an American clothing manufacturer, focusing on major league sports teams. Starter's current licenses include MLB, NBA, NFL, and NHL teams. Non-sports agreements include a partnership with Coca-Cola.[2][3]

Starter became notable in the early 1990s, with its licensed jackets of the main professional sports leagues in the US. Those jackets became iconic and a status symbol of that era.[4] Apart from jackets, some of the products currently manufactured by Starter include casual wear (t-shirts, hoodies, sweatpants, leggings, socks) and accessories (bags, hats).

Since 2007, Starter has been a subsidiary company of the Iconix Brand Group, after the latter company acquired the former from Nike, Inc.[5]

  1. ^ "History of Starter - official site". Archived from the original on 2012-05-06. Retrieved 2012-05-27.
  2. ^ Starter Black Label Teams Up with Coca-Cola for a Collegiate Inspired Capsule Collection Archived 2020-08-12 at the Wayback Machine on Iconix Brand, 1 Nov 2019
  3. ^ Starter black label products Archived 2020-08-05 at the Wayback Machine, 2 Aug 2020
  4. ^ Cite error: The named reference upprox was invoked but never defined (see the help page).
  5. ^ NIKE SELLS STARTER TO ICONIX BRAND GROUP Archived 2016-11-12 at the Wayback Machine from Nike Inc. website, 15 Nov 2007