 | |
| Company type | Subsidiary |
|---|---|
| Industry | Automotive industry |
| Founded | 1906 (original) 1997 |
| Defunct | 1953 (original) 2009 |
| Fate |
|
| Successor | Freightliner Trucks |
| Headquarters | Redford Township, Michigan, U.S. |
Key people | William Sternberg (Founder) |
| Products | Trucks |
| Owner | Daimler-Benz (1997–1998) DaimlerChrysler (1999–2007) Daimler AG (2007–2009) |
| Parent | Freightliner Corporation (1997–2008) Daimler Trucks North America (2008–2009) |
| Website | sterlingtrucks.com |
Sterling Trucks Corporation (commonly designated Sterling) was an American truck manufacturer. Founded in 1998, Sterling was created following the 1997 acquisition of the heavy-truck product lines of Ford Motor Company by Freightliner.[1] Taking its nameplate from a long-defunct truck manufacturer, Sterling was slotted between Freightliner and Western Star within the Daimler product range (later Daimler Trucks North America).
Introduced as a rebadged version of Ford Louisville/Aeromax product line, the Sterling product range was expanded in the 2000s with medium-duty (Class 5–7) trucks. After years of struggling to meet sales expectations, Daimler discontinued the Sterling Trucks line in 2009.[1]
Headquartered in Redford Township, Michigan (Detroit), Sterling assembled its conventional-cab vehicles in St. Thomas, Ontario and Portland, Oregon.[1] Sterling-brand trucks were sold in the United States, Canada, Mexico, Australia, and New Zealand.
- ^ a b c "Daimler to Close Sterling Trucks Unit, Cut 3,500 Jobs (Update3) - Bloomberg". 2014-05-15. Archived from the original on 2014-05-15. Retrieved 2019-11-25.