"Stop it. Get some help." is a quotable internet meme taken from an anti-drug public service announcement (PSA) presented by American basketballer Michael Jordan in collaboration with the fast food corporation McDonald's. The PSA was produced by McDonald's to increase sales during the contemporary "Just Say No" anti-drug ad campaign, supported by the United States federal government and several other companies under the influence of Reaganite ideals. The PSA itself consists of Jordan warning about the dangers of drug abuse in a direct address to younger audiences. The message of the PSA has been interpreted as minimizing the impact of institutional racism as a cause of drug abuse in the United States. A segment of the PSA became an internet meme expressing humorous disagreement, beginning in the 2010s with the video hosting platform Vine.