&sq=&lang=&file=File:Question_book-new.svg){kind=small} | This article needs additional citations for verification. (January 2021) |
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| Company type | Private |
|---|---|
| Industry | Hospitality |
| Founded | 1990 |
| Headquarters | , |
Area served | Scandinavia, Finland and the Baltic |
Key people | Petter Stordalen, Owner and President Torgeir Silseth, CEO |
| Products | Hotels |
11,200,000,000 Norwegian krone (2019)  | |
Number of employees | >17 000 |
| Divisions | Comfort Hotel Quality Hotel Clarion Hotel Clarion Collection Hotel Nordic Hotels & Resorts |
| Website | strawberryhotels.com |
Strawberry (formerly known as Nordic Choice Hotels) is one of the largest hotel companies in Scandinavia with 240 hotels in Scandinavia, Finland and the Baltics and over 16,500 employees.[1][2] It is a franchisee of Choice Hotels International. The franchise agreement gives the company the right to use three brands and their umbrella brands. Apart from that, Nordic Choice Hotels is in most aspects run independently from Choice International. Strawberry also runs more than 120 restaurants, 20 SPAs and a number of gyms, conference halls and arenas.[3]
- ^ "Nordic Choice Hotels byter namn till Strawberry". Fastighetsvärlden (in Swedish). 2022-06-20. Retrieved 2024-01-15.
- ^ Pilsetnek, Nellie (2023-05-22). "Petter Stordalens hotellkedja byter namn – Nordic Choice Hotels blir Strawberry". Resumé (in Swedish). Retrieved 2024-01-15.
- ^ "Nordic Choice blir Strawberry – "Målet är fortfarande att vara bäst"". Realtid (in Swedish). 2023-05-22. Retrieved 2024-01-15.