Stroh

STROH Austria GmbH
IndustryDistilled beverage
Founded1832
Headquarters,
Key people
CEO Harold Burstein
ProductsRum
Revenue11.8 million
Number of employees
35
Websitewww.stroh.at

Stroh Austria GmbH (Austrian German: [ʃtroː]) is an Austrian manufacturer of liquors, especially spiced rums and high-proof rum-like drinks used in warm drinks and cooking. The Stroh brand is one of the best-known spirits from Austria. [citation needed]

The (technically incorrect) term Stroh Rum has colloquially become a generic synonym for spirits with a similarly high alcohol content in Germanic speaking regions.

Stroh 80 (ABV); labeled Stroh 160 (proof) U.S.