 | This article needs additional citations for verification. (April 2015) |
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| Industry | Beverage |
|---|---|
| Founded | 1850 in Detroit |
| Founder | Bernhard Stroh |
| Fate | Sold in 1999; business defuncted and brewing of the original beer ended in 2000 Limited reintroduction of Stroh's brand to Detroit area in 2022[1] |
| Headquarters | U.S. |
| Products | Beer |
| Owner | Pabst Brewing Company |
| Website | strohs-beer.com |
The Stroh Brewery Company was a beer brewery in Detroit, Michigan. In addition to its own Stroh's brand, the company produced or bought the rights to several other brands including Goebel, Schaefer, Schlitz, Augsburger,[2] Erlanger, Old Style, Lone Star, Old Milwaukee, Red River, and Signature, as well as manufacturing Stroh's Ice Cream. The company was taken over and broken up in 2000, but some of its brands continued to be made by the new owners. The Stroh's brand is currently owned and marketed by Pabst Brewing Company, except in Canada where the Stroh brands are owned by Sleeman Breweries.[3]
- ^ [1]"Stroh's, the iconic Detroit beer, goes throwback, back on draft for first time in decades", Detroit Free Press
- ^ Augsburger returns
- ^ Hoffman, Andy (March 17, 2009). "A Few Too Many". The Globe and Mail. Toronto. Retrieved January 28, 2017.
Sleeman purchased the Stroh Brewing Co. portfolio of discount beers in 1999 for $39 million. With brands including Old Milwaukee, Pabst Blue Ribbon, the deal helped Sleeman double the company's volumes but in a category with lower margins than premium beer