Studio cards were tall, narrow humorous greeting cards which became popular during the 1950s. The approach was sometimes cutting or caustic, a distinct alternative to the type of mild humor previously employed by the major greeting card companies.
Pioneer publishers of studio cards were Rosalind Welcher, Fred Slavic, Nellie Caroll, Bill Kennedy, and Bill Box. These independent card creators eventually found it difficult to compete after Hallmark Cards bought up shopping mall franchises so only Hallmark Cards would be displayed.