Sugar marketing

A Redpath Sugar advertisement.

Sugar is heavily marketed both by sugar producers and the producers of sugary drinks and foods. Apart from direct marketing methods such as messaging on packaging, television ads, advergames, and product placement in setting like blogs, industry has worked to steer coverage of sugar-related health information in popular media, including news media and social media.[1][2][3]

Sugar refiners and manufacturers of sugary foods and drinks have also sought to influence medical research and public health recommendations.[4][5] The results of research on the health effects of sugary food and drink differ significantly, depending on whether the researcher has financial ties to the food and drink industry.[6][7][8] The authors of a 2016 review[6] of funding bias concluded that "This industry seems to be manipulating contemporary scientific processes to create controversy and advance their business interests at the expense of the public's health".

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