Suguo Supermarket, founded in 1996, its predecessor the Jiangsu Fruit & Food Corporation, is now the biggest retailer in Jiangsu province, China, which has made great contributions to the convenience of the whole society. The 'Su' means 'Jiangsu', while the 'Guo' signifies 'Fruit & Food'. Suguo Supermarket has been among the Top 10 corporations of the same kind for almost eleven years and now it has over 50% share of the market in Jiangsu.[1]
In 2010, Suguo Supermarket met its goal of 36.8 billion Yuan's sale and its 1905 subsidiaries cover Jiangsu, Anhui, Hebei, Hubei, Henan, Shandong. According to some authoritative organization's statistics, the value of Suguo is now 6.034 billion Yuan.
In recent years, Suguo has kept its own strategies such as expanding in low cost, developing rural market all the time, making itself develop differently in a distinctive way within own features. At the same time, Suguo Supermarket innovates very actively not only in aspects such as management, encouragement, but also in marketing, as well as develops and expands enterprise culture, which brings Suguo plenty of vigour and energy. Suguo has also been devoted to the expansion of rural marketing for a long time and has put many measures into practise: sixty percent of Suguo Supermarkets are in countries and 40% of its products come from there, which received much praise from local governments and party organizations. In 2002, 2005, and 2006, Wen Jiabao gave Suguo guidance three times and he also came to Suguo himself in 2006 and 2007 to have an inspection visit.[2][3]