Sun Bowl

Sun Bowl
Sun Bowl
	Tony the Tiger Sun Bowl
Stadium	Sun Bowl
Location	El Paso, Texas, U.S.
Previous stadiums	Kidd Field; (1938–1962); Jones Stadium; (1935–1937);
Operated	1935–present
Championship affiliation	Bowl Coalition; (1992–1994)
Conference tie-ins	Pac-12, ACC
Previous conference tie-ins	Border (1936–1961); Big Ten (1995–2005); Big 12 (2006–2009); Big East (2006–2009);
Payout	US$4.55 million (2019)
Sponsors
	John Hancock (1986–1993); Norwest Corporation (1996–1998); Wells Fargo (1999–2003); Helen of Troy Limited (2004–2009;; through its Vitalis and Brut brands); Hyundai (2010–2018); Kellogg's (2019–2022); WK Kellogg Co (2023–present);
Former names
	Sun Bowl (1936–1985); John Hancock Sun Bowl (1986–1988); John Hancock Bowl (1989–1993); Sun Bowl (1994–1995); Norwest Bank Sun Bowl (1996); Norwest Sun Bowl (1997–1998); Wells Fargo Sun Bowl (1999–2003); Vitalis Sun Bowl (2004–2005); Brut Sun Bowl (2006–2009); Hyundai Sun Bowl (2010–2018);
2023 matchup
	Oregon State vs. Notre Dame; (Notre Dame 40–8)
2024 matchup
	(December 31, 2024)

The Sun Bowl is a college football bowl game that has been played since 1935 in the southwestern United States at El Paso, Texas. Along with the Sugar Bowl and Orange Bowl, it is the second-oldest bowl game in the country, behind the Rose Bowl. Usually held near the end of December, games are played at the Sun Bowl stadium on the campus of the University of Texas at El Paso. Since 2011, it has featured teams from the Atlantic Coast Conference (ACC) and the Pac-12 Conference. This arrangement will continue through the 2025 season, with either Pac-12 schools, or Pac-12 "legacy schools" (the 10 schools that are leaving the conference this year for the Big Ten, Big 12, and ACC) fulfilling previous Pac-12 bowl obligations for the next two seasons.^[2]

From 2019 to 2022, the game was sponsored by Kellogg's; when Kellogg's spun off its North American cereal division in October 2023, the sponsorship transferred to WK Kellogg Co.^[3]^[4] The game is officially known as the Tony the Tiger Sun Bowl,^[5] after the mascot for Kellogg's^[a] Frosted Flakes cereal. Previous sponsors include John Hancock Financial, Norwest Corporation, Wells Fargo, Helen of Troy Limited (using its Vitalis and Brut brands) and Hyundai Motor Company.

^ "2019 Bowl Schedule". collegefootballpoll.com. Retrieved December 13, 2019.
^ McMurphy, Brett (July 9, 2024). "Departing Pac-12 Schools to Play in Pac-12 Affiliated Bowl Games, Brett Yormark Says". actionnetwork.com. Retrieved July 10, 2024.
^ Kellogg Co completes split into two, independent companies – Kellanova and WK Kellogg Co Battle Creek Enquirer October 2, 2023
^ Kellogg’s cereal business begins trading as stand-alone company WK Kellogg CNBC October 2, 2023
^ Bedoya, Aaron A. (August 20, 2019). "The Sun Bowl takes on Tony the Tiger as sponsor after agreement with Frosted Flakes". USA Today. Retrieved August 20, 2019.

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[1] "2019 Bowl Schedule". collegefootballpoll.com. Retrieved December 13, 2019.

[2] McMurphy, Brett (July 9, 2024). "Departing Pac-12 Schools to Play in Pac-12 Affiliated Bowl Games, Brett Yormark Says". actionnetwork.com. Retrieved July 10, 2024.

[3] Kellogg Co completes split into two, independent companies – Kellanova and WK Kellogg Co Battle Creek Enquirer October 2, 2023

[4] Kellogg’s cereal business begins trading as stand-alone company WK Kellogg CNBC October 2, 2023

[5] Bedoya, Aaron A. (August 20, 2019). "The Sun Bowl takes on Tony the Tiger as sponsor after agreement with Frosted Flakes". USA Today. Retrieved August 20, 2019.

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