Date | April 15, 2016 |
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Time | 15:00 PST (UTC+08:00) |
Venue | Ace Hardware, SM City Lucena, Lucena, Quezon, Philippines |
Motive | Playing along with the joke over a mock fist fighting event |
Organised by | "Bulbulito Balagbag: tuberong kulay green" |
Participants | more than 54,000 online participants |
Outcome | Ace Hardware held a promotional event in line with the fistfight theme, including setting up a mock boxing ring; no actual fist-fighting took place |
Suntukan sa Ace Hardware (lit. 'Fistfight at Ace Hardware') was a Facebook event that took place on April 15, 2016, at an Ace Hardware branch at SM City Lucena in Lucena, Quezon, supposedly for a free-for-all fistfighting match. Thousands of Filipino netizens responded "going" on the event's page, which attracted attention from local news sources and made the event into an Internet meme.[1][2][3]