Super Bowl Experience

The Super Bowl Experience at Georgia World Congress Center for Super Bowl LIII.

The Super Bowl Experience (formerly the NFL Experience) is an annual event which has been held since 1992 at a venue in the host city of the Super Bowl. The event is described as an interactive "theme park",[1][2] featuring various fan-oriented attractions, including football-related activities and autograph sessions with current and former players.[1] Proceeds from the sale of Super Bowl Experience tickets go to fund the NFL's Youth Education Town (YET) initiative, which constructs facilities (typically in low-income neighborhoods of Super Bowl host cities) offering afterschool programs for youth.[3][4] Tickets to this event are free and can be assessed at the OnePass App on the NFLs main website.[5]

In November 2017, the NFL opened an NFL Experience attraction at New York City's 20 Times Square, in collaboration with Cirque du Soleil, which featured a similar array of interactive experiences and memorabilia. Consequently, the NFL began to refer to the travelling event as the Super Bowl Experience beginning in 2018 for Super Bowl LII in Minneapolis–Saint Paul. The Times Square experience was later closed.

  1. ^ a b Cite error: The named reference :0 was invoked but never defined (see the help page).
  2. ^ "L.A. Gets The NFL Experience". Advertising Age. January 25, 1993. Retrieved November 1, 2017. a 'theme park' event held outside game gates called the NFL Experience, which for the second year will bring sponsorship opportunities for national NFL advertisers and their local partners
  3. ^ Cite error: The named reference fan was invoked but never defined (see the help page).
  4. ^ "Jerry Jones, NFL give $1 million each for Arlington's new Youth Education Town". SportsDay. February 3, 2011. Retrieved January 28, 2019.
  5. ^ "Super Bowl LV Experience - FAQ". NFL.com. Retrieved October 21, 2021.